Content & CX Strategist

Deliver the right content, to the right audience, at the right time.

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Experienced in

  • Risk management, SaaS and government organizations are just a few B2B markets I advise and have supported through my 13+ years in digital strategy.

    From corporate communications to public affairs, I spearhead projects that drive ROI and impact brand perception.

    Whether you're looking to refine your content strategy, optimize your customer journey, or boost your lead generation efforts, I provide the data-driven insights and actionable strategies to achieve your business objectives.

  • A seamless and engaging customer experience (CX) is essential for businesses looking to thrive. It's the foundation of a strong brand reputation and the engine for sustainable growth.

    Using proven methodologies honed with global brands like Colgate and Coca-Cola, I delve deep into understanding your target audience, crafting detailed customer personas, mapping their journeys, and establishing key performance indicators (KPIs) to measure success. This ensures your content resonates, converts, and cultivates lasting customer loyalty, no matter your product.

  • As a content and CX strategist, I craft data-driven strategies that boost organic traffic, enhance brand visibility, and optimize the customer journey for SaaS and tech companies.

    My experience includes driving significant results for companies like NICE inContact (30% increase in blog page views) and Intel (targeted content for OEM audiences).

    Partner with me to elevate your tech brand's content and CX, driving meaningful engagement and business growth.

  • Providing healthcare professionals with accurate and accessible information is critical for their patients. I’ve spearheaded the content strategy for major pharmaceutical brands, including leading a complex website redesign, and planning a digital strategy ahead of a product launch.

    I collaborate with with a cross-functional team of SMEs, designers, developers, and UX/CX specialists to deliver a user-friendly and informative online experience for healthcare professionals seeking to expand their knowledge and expertise.

  • Non-profit work is something I'm truly passionate about, and I bring that passion to every strategic content, CX and digital project. I've partnered with non-profits both through agency work and through personal involvement, like leading the digital strategy, UX/UI design and content development as Executive Director for the Ukrainian Women's Association of America (uwaahelp.org).

    I also spearheaded the content and CX strategy for the fordphilanthropy.org, ensuring a user-friendly and impactful online experience.

    So, if your non-profit is looking to connect with its audience more effectively, I'd love to chat and see how my experience can help you achieve your mission.

Contact us.

Yklimchak@gmail.com